Currently, I’m obsessed with Flash Mobs and this kind of PR stunt videos. These are practically out of a Guerilla Marketing book. They are entertaining, make people participate, make a point and fun.
For those who don’t know, a flash mob is a group of people who perform, do something different and unexpected in public then every participant immediately goes on their way, as if nothing happened. They leave a trail of confused and hopefully entertained people. One single person could be called crazy, unusual or even go unnoticed, but a group of people (and the more the better) will definitely grasp people’s attention.
One of my favorites is a stunt in Belgium, where people danced to the Sound of Music “Do re mi.” It was last year for a TV show, they were looking for the lead role.
Doesn’t it put a smile in your face?